Welcome to our round up of the latest business news for our clients. Please contact us if you want to talk about how these updates affect your business. We are here to support you!
What’s Your Growth Strategy?
A company might have a great product or service but without a business growth strategy to help it define, articulate and communicate where it is going, it may not grow at all!
A growth strategy starts with identifying and accessing opportunities within your market. The strategy addresses how your company is going to evolve to meet the challenges of today and in the future. A growth strategy gives your company purpose, and it answers questions about your long-term plans.
Having a growth strategy is important because it keeps your company working towards goals that go beyond what is happening in the market today. They keep both owners and employees focused and aligned, and they allow you to think long-term.
The first step is to look at five important areas that will help you develop a growth strategy:
- Think long term – invest time in understanding where the market is going and what this means for your customers. Short term decisions do not help grow a business.
- Having a good value proposition is essential – this states the relevance of your product or service, what it does and why customers need it. What is yours?
- Expanding your reach – who is your target customer and what do you need to do to let them know you exist and that your product or service is relevant to them?
- Growth means new people, systems and (maybe) different ways of doing things. Grow at a pace you can manage.
- How will your marketing get your value proposition to relevant customers?
Once you have taken some time to write out your growth strategy and where you want your business to be in (say) 2 years, the next step is to work out your marketing plan.
A marketing plan is a business document outlining your marketing strategy and tactics. It is often focused on a specific period of time (i.e., over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps. But like your business plan, a marketing plan is not a static document. This should outline:
- How you are going to keep existing customers happy and returning to buy more often
- What the goals are for getting new customers
- The marketing methods you are going to use to achieve 1 and 2
Please talk to us about helping you formulate your expansion plans; we have considerable experience in helping our clients grow their businesses.
Businesses Urged to ‘Scam-Proof’ their Messages to Public
The National Cyber Security Centre (NCSC) has published new guidance for businesses on creating trustworthy customer text and telephone messages.
The guidance follows a rise in text and call-based scams such as those involving fake parcel deliveries, the most prevalent type of ‘smishing’ text messages in 2021.
The guidance covers various aspects of secure customer communications including:
- issuing consistent and trustworthy SMS and telephone messages
- measures to make it harder for criminals to exploit telecoms channels
- providing a route for customers to independently verify communications and more
It includes recommended practices for putting services in place and offers nine tips for organisations to follow to create messages their customers can trust.
See: Business communications – SMS and telephone best practice – NCSC.GOV.UK
Employers’ PPE Responsibilities Extended to ‘Workers’ from April 2022
From April, employers will be obliged to provide personal protective equipment (PPE) to workers, as well as employees, who may be exposed to health and safety risks at work.
An amendment to the Personal Protective Equipment at Work Regulations 1992, will come into force on 6 April 2022.
Organisations will need to undertake a risk assessment to establish whether a worker requires PPE to carry out their work tasks. If they do, the employer will need to carry out a PPE suitability assessment and provide protective equipment or clothing to them free of charge, as they do for employees.
Organisations will also be responsible for the maintenance, storage and replacement of any PPE they provide, while workers will be responsible for reporting any loss or damage to their PPE.
See: Personal protective equipment (PPE) at work (hse.gov.uk)
NCSC For Startups Programme
The National Cyber Security Centre (NCSC) is urging tech startups to join the fight against ransomware
Companies with ideas to protect small businesses from ransomware are offered a chance to develop them further with leading cyber security experts.
The companies can apply to join NCSC For Startups, a programme in which they collaborate with experts to develop, adapt and test their products.
The programme was launched last year by the National Cyber Security Centre (NCSC) – a part of GCHQ – and the innovation company Plexal. The programme’s aim is to bring together innovative startups with NCSC technical expertise to solve some of the UK’s most important cyber challenges.
The latest call for companies to join the programme is aimed at those who are developing products to protect SMEs from the growing ransomware threat. In the first four months of 2021, the NCSC handled the same number of ransomware incidents as for the whole of 2020 – which was itself a number more than three times greater than in 2019.
The NCSC and Plexal want to hear from startups that can:
- improve choice for SMEs looking for ransomware protection
- encourage firms to implement secure backups to minimise the impact of an attack
- reduce the risks involved in using Remote Desktop Protocol from home
See: Current challenges – NCSC.GOV.UK
Directors may be Liable for Overclaimed CJRS Grants
Where HMRC believe a company (including LLPs) is insolvent or about to become insolvent, and overclaimed CJRS grants owed will not be paid, they may give a notice making an individual (or individuals) jointly and severally liable for the relevant tax liabilities. This means that all individuals given a notice will be jointly and severally liable with the company for paying these liabilities.
HMRC have issued guidance setting out the conditions that need to be present in order to use their powers:
- An officer of HMRC may give a joint and several liability notice to an individual if they are satisfied that all 4 of the conditions A to D set out in the legislation have been met.
- the company is subject to an insolvency procedure, or there is a serious possibility of becoming subject to one
- the company is liable to an income tax charge as a result of receiving a COVID-19 support payment it was not entitled to receive
- the individual was responsible for the management of the company at the time the tax first became chargeable, and the individual knew (at that time) that the company was not entitled to the relating COVID-19 support payment
- there is a serious possibility that some or all of the income tax liability will not be paid
GBIP in Taiwan: Smart Cities
Innovate UK is inviting applications for their Global Business Innovation Programme (GBIP) to Taiwan from companies developing new technologies to address challenges in:
- smart healthcare
- smart mobility
- intelligent buildings and housing
- new energy solutions
- future education
- direct citizen engagement
- urban infrastructure and planning
Taiwan is an excellent testbed for future cities innovations and this programme will enable you to find potential collaborators and improve your company’s value proposition to international partners and investors.
The programme, delivered by Innovate UK EDGE, consists of:
- a preparation phase
- a 5-day innovation visit focused on Smart Cities
- a post-visit exploitation workshop
- follow-up support from an Innovate UK EDGE Innovation and Growth Specialist
The programme aims to help your business maximise the opportunities identified, including developing innovation projects with partners in the territory.
This initiative will be delivered physically and include virtual activities.
See: Global Business Innovation Programme Taiwan Smart Cities Flyer 2022 (ukri.org)
Climate and Environmental Risk Analytics for Resilient Finance
Innovate UK’s Small Business Research Initiative competition will assist in integrating climate and environmental factors into financial services.
Organisations can apply for a share of up to £1.5 million inclusive of VAT.
This competition will fund projects that bring climate and environmental risk analytics into the everyday practices of financial services.
These risks include:
- physical risks to supply chains and property as posed by increasingly common natural disasters
- litigation risk where businesses are liable for their contribution to damages to nature
- transition risk whereby socioeconomic or political shifts toward net zero undermine non-aligned investments
The competition will fund companies to develop cutting-edge solutions for greening finance and to trial these solutions with partners in the finance industry.
The closing date is 16 February 2022.
See: Climate and environmental risk analytics for resilient finance: phase one – UKRI
£50 million of Government Investment Announced for Creative Businesses Across the UK
£18 million funding will support creative businesses outside of London as they create new economic opportunities in their areas, £21 million to go into three-year UK Global Screen Fund to promote UK films internationally and £8 million will help entrepreneurial, start-up video game developers from across the UK create new games the government announced last week.
Geovation Accelerator Programme is Now Open for Applications
The Geovation Accelerator Programme is backed by Ordnance Survey and HM Land Registry. The Programme offers 6 months intensive support, structured to each start-ups needs, aimed at helping founders grow their business. Start-ups receive up to £20,000 grant funding and the equivalent to over £100,000 in benefits on the Programme.
Applications for the Spring 2022 intake are now open and are seeking start-ups working in PropTech, as well as start-ups using location data in the energy and mobility industries, especially with a sustainability angle.
The deadline to apply is 28 February 2022.
See: Startup Accelerator Programme | Geovation | London
Great Taste 2022 Awards
Great Taste is the world’s largest and most trusted food and drink accreditation scheme.
Putting your food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Whether your product receives a 1, 2 or 3 star accolade, Great Taste stars are highly respected seals of approval.
General entry closes 14 February 2022 (competition will close earlier if entry cap is reached)
See: Great Taste – Guild of Fine Food (gff.co.uk)
UK Government Sets Out Blueprint to Transform UK
The UK government’s Levelling Up white paper has set out the blueprint to expand opportunities across the United Kingdom.
The UK government has set 12 new missions to drive change to people’s lives by spreading opportunity and reversing geographical inequalities.
Leaders across the UK will be asked to find new ways to collaborate and learn from each other’s successes as the UK faces common challenges.
One example is a Silicon Valley-style ‘Innovation Accelerator’ for Glasgow to create quality new jobs and boost regional economies.
See: UK Government sets out blueprint to transform UK – GOV.UK (www.gov.uk)
£4.5 Million Investment in Sporting Facilities Key to Recover from Pandemic
The Welsh Government is investing a further £4.5 million of capital funding this year in new sport facilities across Wales, Deputy Minister for Arts and Sport, Dawn Bowden has announced.
The additional capital funding will support projects to enhance facilities, which will help drive increased participation across a wide range of sports. The funding will be delivered through Sport Wales.
This brings the total capital investment in sport by the Welsh Government this year to more than £13.2 million with projects supported in every part of Wales and across a wide range of sports from football, gymnastics to swimming.
Apprenticeship Week 2022
Taking place between 7 and 13 February 2022, Apprenticeship Week is an annual week-long celebration of apprenticeships, and the value they bring to employers and learners in Wales. Apprenticeships allow businesses to recruit new talent, hungry to learn, to fills skills gaps cost-effectively and enable learners, of any age, to increase their skills levels.
Bringing together apprentices, training providers, parents and employers, Apprenticeship Week highlights the work being done across the whole apprenticeship community to promote apprenticeships and the positive impact they are having throughout Wales.
See: Events | National Training Federation Wales (ntfw.org)
Wales’ Cultural Recovery Fund 3 Opens to New Entrants
The third round of the Welsh Government’s Cultural Recovery Fund (CRF) opens for applications with businesses and organisations who have not previously received support under the fund now eligible to apply.
New entrants for CRF 3 can apply from the Business Wales website, where further details and application forms are available. Applications will need to be returned by Friday 11 February 2022.
To be eligible, businesses from the events, creative and heritage sectors will have to provide evidence that they have experienced at least 50% reduced turnover between December 2021 and February 2022 compared to the same period in 2019/20.
The Welsh Health Hack 2022
The Welsh Health Hack is returning for its 9th event, to create new innovation to solve challenges faced by colleagues across healthcare, academia and industry.
The Welsh Health Hack stimulates and supports innovation to create healthcare systems, process, practices, methods fit for the future supported by technology. It offers a great opportunity for NHS Wales staff, universities, and industry to collaborate and network to develop early-stage ideas that might solve operational health challenges proposed by real clinicians and health workers in Wales.
The Welsh Health Hack will take place online, with the pitching of challenges on the 16 February 2022 and pitching of solutions on the 1 March 2022.
Participants will gain access to innovation experts who will offer advice on how to take proposed solutions forward, as well as having the chance to secure up to £20,000 funding from the Welsh Government innovation project pot of up to £250,000.
The deadline for submissions of the challenge is Friday 11 February 2022.
See: Join the Welsh Health Hack 2022 and secure up to £20,000 of innovation project funding – Swansea University
Digital Communities Wales Programme Extended
A Welsh Government programme that exists to reduce digital exclusion in Wales has been extended for another three years until 2025.
Delivered by the Wales Co-operative Centre in partnership with the Good Things Foundation and Swansea University, Digital Communities Wales: Digital Confidence, Health and Well-being commenced in July 2019 and provides support for any organisation to help develop digital inclusion projects and to increase the digital skills and confidence of the people they work with. It is a key programme in helping to deliver the vision, aims and objectives of Welsh Government’s Digital Strategy for Wales.
The programme has already supported over 1,600 organisations across Wales, resulting in over 75,000 people benefiting from the opportunities provided from being online – such as to gain and retain employment, access health services, reduce loneliness and isolation and improving their general well-being.
See: Digital Communities Wales Programme Extended Until 2025 (gov.wales)
Access Broadband Cymru Grant Scheme
This scheme provides grants to fund (or part-fund) the installation costs of new broadband connections for homes and businesses in Wales. It does not include monthly rental costs.
New connections through this scheme must deliver a significant change in speed. The new connection must at least double your current download speeds.
See: Access Broadband Cymru grant scheme | GOV.WALES
The Welsh Business Shows 2022
The Welsh Business Shows celebrates its 13th year and as always, they have a fantastic line up of exhibitors, seminars and networking opportunities delivered at three locations.
See: The Welsh Business Shows – Business Expo Wales | TWBS
