How to Grow Business

Email Marketing Law

How to Grow Business

Many companies concentrate on survival throughout the first few years of operation. Prioritizing your business growth, however, is one of the best ways to improve the chances that your company will not only survive but will also lead to your economic prosperity and a prosperous financial future.

How to Grow Business

 

How can you do to get your company beyond the bare point of sustenance? How would you do to make it the revenue-generating engine you envisage? As any aspect of running a company, you can try out several growth strategies. Here, we have discussed the best strategy related to “How to grow Business”.

Email Marketing Law

 

Email marketing can be very useful, especially for small businesses because it is a low-cost way of potentially reaching a lot of customers.

However, spam (the unsolicited sending of emails) and legislation is in place to deal with email marketing.

The Law

 

The legislation is regulated by the Data Protection Act 1998 and the Privacy and Electronic Communications Regulations 2003. Under this legislation, consumers must have opted-in to receive emails from you before you are able to send marketing emails to them. If collecting email details on your website you should have a privacy policy.

The main rules are as follows…

  • The sender of the email must not hide their identity and must provide a valid address for the opt-out of future emails.
  • The sender must not send marketing emails without the recipient’s prior consent to do so. The consent should be in the form of an opt-in or an extremely explicit opt-out. The law does waiver when it comes to contact details collected through the course of a sale or in sale negotiations whether those details can also be used for marketing purposes. In these circumstances, emails can be sent if emails relate to similar products or services, and when the address has collected the recipient was given the opportunity to opt-out.

Breaking the law is serious and can result in fines of up to £5,000.

Buying Email Lists

 

There are many providers of email lists where you can select potential customer email data for sending emails to them. Such lists can also provide other useful marketing data.

It is important to ensure that the data you purchase has been acquired in accordance with the law. You should check how the data was collected and if consent was given by the individual. If not, not only is the law being broken but the list is probably also a waste of money.

SMS Marketing

 

The same form of rules applies to those businesses that carry out SMS marketing.

How We Can Help You

 

For further advice on help with growing your business, please contact us.

 

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