How to Advertise on Rightmove – A Guide For Private Landlords!

If you’re a private landlord in the UK looking to let your property quickly, advertising on Rightmove is essential. This leading property portal is a primary destination for tenants seeking homes, attracting over 125 million searches each month. Rightmove serves as the ‘significant entrance’ where many potential tenants begin their search.

Why Choose Rightmove?

Rightmove is the UK’s largest property website, offering unparalleled visibility to landlords. Approximately 95% of property searches start online, and Rightmove captures a significant share of this traffic.

With a user-friendly interface and robust search capabilities, it’s no wonder that landlords choose Rightmove as their primary advertising platform.

How to Advertise on Rightmove

As a private landlord who prefers not to pay hefty fees to letting agents, you can still promote your property effectively. Here’s a straightforward guide:

  1. Ensure Compliance: Have a valid Energy Performance Certificate (EPC) ready.
  2. Capture Quality Photos: Take appealing photographs that showcase your property. Listings with high-quality images receive up to 70% more inquiries.
  3. Create an Engaging Listing: Write a clear description, set your rent, and specify the move-in date. Make sure to highlight unique features of your property to stand out.
  4. Review Your Advertisement: Once your listing is approved, it will be live on Rightmove within hours.

Using services like OpenRent can further simplify this process by generating optimized property descriptions for you.

Tenant Inquiries

By advertising on Rightmove as outlined above, you can expect a high level of interest. Statistics show that the average property listed on Rightmove receives 27 inquiries.

If your property is particularly appealing or located in a sought-after area, this number can increase significantly. Properties in London can receive up to 50% more inquiries due to higher demand.

Direct Advertising on Rightmove

Only registered letting agents can post directly on Rightmove. However, OpenRent acts as an intermediary, allowing you to list your property effectively. This platform is favoured by many landlords due to its cost-effectiveness and efficiency.

Cost of Advertising on Rightmove

OpenRent provides one of the most economical ways to advertise on Rightmove. For just £29, you can list your property without the continuous fees that traditional letting agents charge.

This one-time fee is minimal compared to the substantial commissions of high street agents, which can reach up to 10% of your monthly rent. With OpenRent, you also benefit from additional features like tenant referencing and contract creation for an extra fee, making it a comprehensive solution for landlords.

Benefits of Using a Letting Agent

When you go through a certified letting agent like OpenRent, your advertisement is managed by professionals. They ensure that tenant inquiries are handled promptly, improving the experience for both landlords and tenants.

OpenRent processes around 9,000 properties per month, significantly reducing your workload and increasing the quality of your listings. Their customer service team also assists landlords with any questions or concerns throughout the letting process.

The Importance of Rightmove

In the digital age, the majority of property searches begin online. Given Rightmove’s extensive reach, having your property listed there is crucial. It not only exposes your property to a vast audience but also streamlines the inquiry process, allowing potential tenants to connect with you directly.

Additionally, Rightmove’s mobile app has seen significant growth, with over 1 million downloads, making it easier for tenants to browse listings on the go. This is essential as more than 60% of property searches are conducted via mobile devices.

Exploring Other Property Sites

While Rightmove is the leading portal, tenants also explore other sites, including OnTheMarket and social media platforms like Facebook. However, none match the visibility and user engagement that Rightmove offers.

For instance, OnTheMarket has a growing presence, but Rightmove’s market share remains dominant, often capturing about 80% of online property inquiries.

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Conclusion

If traditional methods of finding tenants, such as local adverts or word of mouth, aren’t yielding results, leveraging the power of major property portals like Rightmove is your best option.

With a simple fee of £29 through OpenRent, you can ensure your property receives the exposure it needs to attract the right tenants quickly.

Advertising on Rightmove not only maximizes your property’s visibility but also simplifies the letting process. Don’t miss out on the opportunity to connect with potential tenants—take advantage of this powerful platform today!

 

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